21 Ways to Grow Your MSP: A Guide to MSP Marketing Growth

IT services companies play a vital role in today’s digital landscape: Still, as an MSP owner, you need growth and consistency to land you on the map and be found by potential clients. Fortunately, in our work with numerous MSPs over the years, we’ve seen our clients gain happy customers and exciting opportunities from the strategies we’ve utilized. Let’s explore 21 essential and effective strategies for your MSP marketing growth and success.

Grow Your Services Portfolio

Expanding your service offerings will also diversify your audience and spread the word about your MSP to a larger group of potential clients. Consider additional related fields such as cybersecurity and cloud solutions.

Find Your Niche

Focus on a specific niche market or industry, and aim your services at these clients. Specialization can establish your authority in a given field.

Invest in Training and Certifications

To help with MSP marketing growth, ensure your team is up to date and well-trained with any necessary technological certifications. 

Don’t Forget Networking

Networking is extremely important in customer attainment and retention. Be sure to connect and build relationships with other businesses and industry peers to spread the word about your MSP. We’ve noticed the benefits of connecting with others, especially in person, by attending and speaking at industry events. 

Ensure Strong Infrastructure

Be sure that your infrastructure can handle growth by investing in scalable hardware and software solutions. You want to give all your clients, both seasoned and new to you, the best possible experience in working with you.

Define SLAs and Contracts

Clearly define service level agreements (SLAs) and manage contracts to ensure reasonable expectations and avoid disputes.

Educate Your Clients

Informed clients are more likely to appreciate and take advantage of your offerings, so be sure to educate your clients about your services. The flip side is critical as well: You want to be as informed as possible about clients’ needs. So take the time necessary to listen to their goals and challenges. 

Encourage Feedback

Send clients survey or feedback form links, and welcome suggestions for improvement. Your clients can be some of your best sources for advice!

Utilize Strategic Partnerships

Collaborate with software providers, hardware manufacturers, and even other MSPs to enhance your service offerings.

Remember Client Retention

Regularly check in with clients to retain your valuable relationships, and offer exceptional customer service.

Use Automation Tools

Security is on everyone’s mind and should be considered as you work on MSP marketing growth. Invest in remote monitoring and management (RMM) tools to streamline operations and improve efficiency.

Find Robust Security Solutions

Enhance your cybersecurity services to protect clients from evolving threats. Stay up to date with the latest and greatest cybersecurity technology.

Implement Proactive Monitoring

Implement 24/7 monitoring to identify and address issues before they evolve into major problems.

Use Data Analytics

Data can be your company’s friend in growth. Leverage data analytics to gain insights into client needs and market trends.

Practice Effective Marketing

Create a strong online presence through website optimization, social media and targeted marketing campaigns. Utilize our SEO services to obtain top-tier marketing and audience outreach.

Employ Customer Relationship Management (CRM)

It’s hard to imagine growing your company if it’s difficult to track leads. Implementing a CRM system will help you manage client relationships more efficiently. Our CRM strategies have proven successful and have garnered growth for dozens of our clients.

Outline Disaster Recovery Planning

Develop consistent and effective disaster recovery plans to ensure business continuity for all clients. Every business that made it through the pandemic understands the importance of having a plan if or when things go wrong. 

Offer Cloud Migration Services

Offer cloud migration services to help clients leverage the benefits of cloud technology. Many business leaders have heard of the cloud but may not truly understand what it is or does. Using your expertise can help you become a trusted guide to potential customers. 

Practice Thought Leadership

Share your expertise through blogs, webinars and speaking engagements to establish effective thought leadership. Remember that for thought leadership to help with MSP marketing growth, you have to spread the word about your writings or speaking engagements, as well. 

Continue Improving

Although these steps will likely lead to growth, don’t stop when they’re complete: Always seek ways to improve your services and process to stay competitive.

Contact Us for MSP Marketing Growth Tips

To have a one-on-one conversation about your MSP’s growth, feel free to schedule a consultation with us. We’ll be here to help you along the way, offer our expertise and encourage your continued success.