Local MSP Marketing Resources: Regional Publication Partnerships

August 14, 2023/Margee Moore

Local MSP Marketing Resources: Regional Publication Partnerships

You know those insightful emails from your local business publication that you enjoy reading? Well, guess what? Your potential clients are reading them too!

So why not explore opportunities to include your company in those emails that go out to thousands of potential clients?

As one of your local MSP marketing resources, we know that being featured as an advertiser or even a contributor can be a game-changer. Consider delving into paid campaigns to expand your reach and connect with more potential clients for your MSP.

You could also explore the possibility of being a guest on a podcast or webinar hosted by a regional publication.

Demonstrating a consistent presence in your local publications not only establishes you as a thought leader but also showcases your investment in the local community.

Here are some valuable ways to engage with your local publications:

The Top 5 Ways to Engage With Local Publications

1. Blog contribution: Write a fresh and original blog post specifically for your local publication to publish on their site. Collaborate with their editors to identify topics that resonate with their readers, and don’t forget to explore local angles. This personalized approach will leave a lasting impact on your audience.

2. Paid advertising: Get your brand out there through various avenues such as print, digital, email or sponsored articles. Work closely with your regional publication’s ad executive to create a customized plan that aligns with your budget and provides maximum exposure throughout the contract period.

3. Podcast guest: If your local publication hosts a podcast, offer to be a guest. Sharing your company’s story on this platform provides an excellent opportunity to increase brand exposure. People love hearing about the experiences of fellow business owners, making it a powerful way to connect with your audience. You can also use the platform to discuss key IT issues that local businesspeople should know about, like phishing scams or password management.

4. Host or co-host a webinar: Engaging your audience through webinars is an intelligent strategy. Consider covering popular topics like cybersecurity, tying them into current events for a compelling “news hook.” For instance, if there has been a recent high-profile cyberattack in your area, discussing what a cyber insurance policy should include can be highly relevant and valuable.

5. Speaking engagement: Offer to speak at your regional publication’s next event and select a compelling topic that grabs your audience’s attention. Focus on contemporary subjects such as cybersecurity, cryptocurrency or malware. Provide real-time advice and actionable suggestions that attendees can implement immediately.

How to Connect With Your Audience

Remember, when communicating with your local publications, it’s essential to provide educational content rather than a sales pitch. Offering valuable resources, such as downloadable materials like a password safety checklist or instructions for handling a ransomware attack or breach, can enhance your credibility and position you as a reliable resource.

BigOrange Marketing’s MSP clients (ATC, Aeko Technologies, Internos, Intrust IT, Merit Technologies, OrlanTech and SkyTerra) have experienced great success by partnering up with local publications, providing valuable resources and building meaningful connections. For example, one of our clients saw remarkable results by offering a ransomware resource in collaboration with the local INC magazine in Fort Worth.You should also consider purchasing a single-subject email newsletter from your most popular local publication like those in the Business Journal family.