What Works to Generate More MSP Qualified Leads?

Need to generate leads and growth for your MSP (managed service provider) company? After years of specializing in helping MSPs see the growth they deserve, we’re uniquely equipped with all of the valuable insights and strategies you need to attract and engage your target audience. Our goal is to help you create content that’s so eye-catching for prospective clients, they will gladly reach out to you as MSP qualified leads. 

In the current landscape, elements such as checklists, white papers, video courses and e-books are the most popular engagement-driving assets for MSPs. Let’s dive into these and other strategies, and explore what works best to generate the lead-generating results you’re looking for.

Checklists: Organize Your Strategies

As an MSP, you’re likely familiar with the many IT challenges faced by businesses today. Utilize organization strategies such as checklists to simplify these challenges and draw in clients. Create tangible guides that address common pain points, questions, and solutions by providing step-by-step information used for prevalent IT issues.

As technology and the internet evolve, so do cybersecurity threats. Because of these rapid changes, businesses often lack clear, tangible plans of action for worst-case scenarios and cyberattacks. Presenting your clients with ransomware response checklists can outline crucial steps and provide confidence, rather than leaving businesses in the dark.

Nurture Relationships With White Papers

MSPs are expected to be industry experts, so white papers can be valuable assets used to establish and nurture relationships with potential clients. Develop reports that delve into specific industry challenges, emerging trends and innovative solutions. By providing your valuable insights and expertise, your white papers will position your business as a trusted authority. 

In addition, you can offer these insightful resources as downloadable content in exchange for contact information. This will enable you to nurture MSP qualified leads and build long-lasting relationships, all while handing your clients the info they already need. Excerpts from white papers can even be used as blog posts or shortened further and used on your social media platforms.  

Video Courses: Engage and Educate Clients

Video marketing is one of the best ways to capture the attention of your target audience, so why not apply it to your MSP marketing strategy? Video courses offer an exciting opportunity to engage and educate your potential clients, especially when integrated into your social media campaigns. 

With videos, you can create captivating and informative courses and address common IT concerns, showcase industry trends and offer insider tips and tricks. Share these videos across your social media platforms to reach a wider audience and generate interest in your MSP services. 

Platforms like LinkedIn and YouTube provide ideal spaces to showcase your video content, and LinkedIn even includes a live streaming feature. Craft attention-grabbing snippets, teasers or trailers to entice viewers to watch the full course. Host live webinars or Q&A sessions to directly interact with your audience, and answer their questions to develop relationships and establish expertise.

E-Books: Guides to Success

E-books offer an engaging way to guide potential clients toward MSP success in 2024. Develop e-books for your clients, addressing specific pain points or offering solutions for common IT challenges. These guides will allow you to display your expertise, provide applicable advice and attract qualified MSP leads actively seeking solutions.

The longer-form content of e-books enables you to build trust, nurture leads and position your MSP business as a reliable partner. Leverage tools like ChatGPT for assistance if you have limited writing experience, or ask for help from your marketing agency.

Get MSP Qualified Leads and Grow in 2024

Incorporating checklists, white papers, video courses and e-books into your business strategies remains a winning approach for generating MSP leads in 2024. These assets allow you to attract ideal clients, establish thought leadership, nurture relationships and showcase your expertise. By leveraging these resources as lead magnets, you can capture the attention of potential clients and get your MSP on the map. Contact us for extra advice and guidance in this area. We are happy to use our years of experience to help.