Is AI Marketing Content Bad for SEO?
We get it – nobody really wants to see how hot dogs are made. But what if the result is irresistibly tasty? The same question is going through the minds of content creators today, especially when it comes to leveraging tools like ChatGPT. Does it matter how the content is made?
The burning question: Is AI marketing content bad for SEO?
The Content Conundrum
Here’s the deal: It’s less about the tools and more about the content itself. As pointed out by Andrew Hutchinson in Social Media Today, “pumping out a bunch of SEO-optimized junk from ChatGPT is no good – but useful, valuable, thoughtful uses of AI are different.” Bottom line? When you use AI marketing content thoughtfully and purposefully, it can positively contribute to your SEO strategy.
Google’s Content Criteria
Google asserts that “good” content is characterized by:
- Being authored by experienced sources with expert insights.
- Incorporating information from authoritative sources.
- Maintaining trustworthiness.
If you choose to employ tools like ChatGPT to craft such quality content, rest assured – your SEO rankings won’t be at risk.
Essential Elements of Good Content (and AI Marketing Content)
Google’s preference is clear: content with a purpose.
Such content:
- Addresses questions or provides needed information.
- Is reliable, reducing the need for readers to seek additional verification.
- Prioritizes the human touch, embedding emotion and nuance. Neil Patel, a renowned SEO expert, says, “emotion matters in marketing. When it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.”
Navigating AI-Generated Content on Your Website
AI content can find a home on your website, provided you adhere to some guidelines. As recommended by Yoast, a human edit before publishing is crucial.
Be vigilant and:
- Fact-check AI-generated content meticulously.
- Be aware that tools like ChatGPT may not always access the latest information.
- Read content critically, verifying against credible sources.
- Ensure that AI-created content isn’t duplicated elsewhere.
Google’s Search Central warns against the misuse of automation. “If you use automation, including AI generation, to produce content for the primary purpose of manipulating search rankings, that’s a violation of our spam policies.”
Leveraging AI for Business Marketing
Now that we’ve clarified Google’s stance, let’s explore the ways AI can be a strong marketing ally.
Consider using AI to help create:
- Engaging social media posts.
- Attention-grabbing blog topics.
- Boilerplate language for press releases or award submissions.
- A repository of lead generation ideas.
AI Marketing Content and Your Marketing Team: A Symbiotic Relationship
While AI can enhance the effectiveness of certain marketing tasks, it’s crucial to remember that marketing expertise is irreplaceable. AI is a tool, not the end-all, be-all.
Your marketing team should:
- Comprehend growth goals and your target audience.
- Execute a coherent strategy aligned with those goals.
- Craft compelling messaging tailored to your audience.
- Stay informed on the latest industry trends.
Evaluating Your Content’s Impact
Regardless of where it comes from, AI or otherwise, powerful content is a cornerstone for business growth. If you’re not leading with an authoritative blog or harnessing the power of social media, you might be missing out. Contact us today for a non-salesy discussion about unlocking the full potential of your marketing strategy.
